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Sep 03 2020
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Article

Video Ad News: Conversion Modeling & Attribution in a Post-Cookie World feat. JP Pereira

Our SVP of Marketing Science, JP Pereira, spoke to Video Ad News about life after cookies and how conversion modeling and machine learning will have an even bigger role to play in the future of attribution.

Source: Video Ad News

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MediaPost: Josh Chasin Interview Highlights at ARF Awards Show

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