As EVP of Client Success, Kim ensures VideoAmp’s clients have the solutions, services and resources needed to find success in achieving their business goals. With nearly a decade of experience, she has honed her skills in developing innovative marketing strategies, empowering top talent and driving value for clients in an ever-changing industry. Kim has experience navigating acquisitions, developing high growth cross-screen sales strategies on a global scale and delivering exceptional results for clients across advertising and marketing technology.

Kim is an avid runner, University at Albany alum and art lover.

As SVP of Marketing Science, JP oversees the expansion of VideoAmp’s capabilities in multi-touch attribution and scenario planning. JP has extensive experience managing account teams as well as analytical and consulting teams for marketing analytics, market research and strategy consulting firms.

JP has an MBA from Stanford University and a BS Computer Science from the Engineering School at the Universidad de los Andes.

As SVP of Marketing, Esther runs the product marketing, brand marketing and demand generation divisions dedicated to delivering meaningful and measurable value for clients using a data-first approach while driving strategic solutions that foster a bond of trust. Equal parts brand architect and tactician, she builds confidence across disciplines and translates needs into opportunities.

Esther has overseen several M&As, corporate rebrand initiatives and conversion of top tier brands to enterprise platform clients at a global scale over her 10 years of experience. She is a certified ScrumMaster, operating from a principle of servant leadership whose focus is on the needs of the team and those they serve.

Esther received her B.S. in Marketing, Specialization in Integrated Marketing Communications from San Diego State University.

As SVP of Sales Enablement, Allison works to maximize revenue across the organization with the end-to-end management of agreements. She leads her team in meeting and exceeding revenue goals, creating harmony across departments, refining sales and customer service processes to maximize value and bringing a customer-first mindset to every engagement.

In addition to her extensive sales and leadership experience, Alli is an amateur chef, adventurous eater, karaoke enthusiast and retired marathoner / soccer player.

As Senior Vice President of Enterprise Solutions, Anthony partners with agency and brand clients, publishers and the ad ecosystem, to drive ROI across planning, activation and measurement objectives. Anthony helps VideoAmp clients achieve competitive differentiation by creating innovative solutions that are tailored to their unique marketing objectives. Anthony has a proven track record in sales, analytics, operations and building high performance teams. His US and global experience ranges from start-ups to blue chip companies to strategic consulting and he currently serves as an advisor to innovative start-ups.

Anthony has an MBA from University of Michigan and a BA in Commerce and Economics from University of Toronto.

As SVP of Design, Frank is responsible for honing VideoAmp's brand aesthetic and driving the company's core brand values across marketing, product, and sales. As a design leader he has a passion for blending inspired creativity with bleeding-edge technology.

As EVP, Revenue Operations, Laura is focused on Revenue Operations and Sales Enablement across VideoAmp’s fast growing Revenue Team. In this role, Laura is focused on revenue management, incentive structures, sales training and onboarding, operations, and sales leadership coaching and mentorship.

She has a passion for motivating, inspiring and growing high performing sales teams that continue to exceed goals beyond what was thought possible. She builds trust and powerful relationships across internal teams and external partners to drive the highest level of results.

When not slinging ad tech, you'll find Laura living her best mom life with Charlotte and Madison, singing Taylor Swift and driving with the windows down. Any free time? You can meet her at SoulCycle.

As EVP of TV Strategy & Currency at VideoAmp, Jonathan is tasked with driving the strategy behind the company’s further development of a currency-grade transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers, delivery providers and other adjacent vendors, to transact upon.

Jonathan has been actively involved in emerging media for over 25 years as an innovator in media research and audience-based media planning.

As Founder & CEO, Ross McCray manifests the company’s mission by ensuring VideoAmp always maintains a performance oriented culture that runs at higher velocities, with higher standards than most. He relentlessly looks for and exploits every opportunity possible to remove slack in the system by expecting higher quality outcomes, stepping up the pace and growing people out of their comfort zone.

As SVP of Business Development, Randy is responsible for building and managing partnerships throughout the industry to enhance VideoAmp’s data capabilities and platform products. Randy’s experience and relationships with data providers were key in driving the construction of VideoAmp’s industry leading commingled TV viewership dataset. Randy has significant experience in the design, development and operation of big data solutions and is an industry expert in the processing, cleansing and utilization of television viewership data in advertising platforms.

He studied Computer Science at Westfield State University and received his MBA from Boston College.

As Chief Accounting Officer, Wendell oversees all accounting functions and processes. He leads his team in scaling VideoAmp’s infrastructure to accommodate rapid revenue growth, while strengthening internal controls to meet the rigor required of a fast-growing company.

As SVP of Finance & Strategy, Mehdi focuses on capital raises, M&A and corporate development support, along with providing actionable recommendations for VideoAmp's senior leadership and governance to optimize corporate value creation. Mehdi spent over a decade in Europe, Africa, Asia, Middle East and Silicon Valley with Ernst & Young leading a variety of large-scale engagements ranging from IPOs, debt offerings and M&A advisory for private equity firms and Strategic buyers in the technology space.

Mehdi holds a Msc. and Bsc. in Management from Skema Business School in France and MBA from The Wharton School at the University of Pennsylvania.

As SVP, National Agency Solutions, Jessica Pritchard empowers VideoAmp’s agency clients to break down the silos that exist within the traditional landscape of TV, Digital and OTT. Her proven track record of exceeding goals, growing and developing leaders, and simplifying complex strategies enables her a unique set of skills leveraged in an unwavering dedication to add value for internal and external stakeholders alike.

Jessica’s leadership philosophy is rooted in radical candor, caring personally while challenging directly to bring out each individual's strengths. With over 8 years of experience in the advertising industry, her passion lies in understanding the psychology of consumers and how advertisers can best connect with them.

Jessica is a former D1 gymnast at the College of William and Mary, where she received her B.S. in Business Marketing.

As SVP of Operations, Dylan works to create cross functional alignment on key items while making teams more efficient in their day-to-day operations. He strives to use data in a way that explains complex issues in a simple way to drive decision making within an organization. Through a combination of data and crowdsourcing, Dylan is able to identify core issues and creatively problem solve.

Dylan who is a day one Vamper, found his passion for leading and organizing teams in his high school sports days.

As SVP of Product, Laurent Colard, is focused on integrating the Elsy platform into VideoAmp's organization and leading a team that reduces latency and time-consuming manual operations for campaign managers, while also eliminating the disconnect of measurement from day-to-day decisioning.

Laurent Co-Founded and acted as CEO of Elsy, a media investment optimization platform, which was acquired by VideoAmp in 2022. He started the company in 2015 with a vision for a new approach to media planning through the systematic application of technology, data and algorithms for campaign management and optimization. Prior to founding Elsy, he led the global analytics function of GroupM.